Monetising Telegram: A New Win-Win for Creators and Advertisers
In a groundbreaking announcement, Telegram has introduced a new monetisation strategy that marks a significant shift in social media dynamics. By allowing channel owners to earn 50% of the revenue generated from ads displayed in their channels, Telegram rewards content creators and integrates cryptocurrency into its ecosystem, offering a unique blend of technology and incentives.
Revenue Sharing and Crypto Integration
“Today, we’re introducing one of the most generous reward systems in the history of social media,” begins the announcement from Telegram, signalling a significant step forward in how content creators can benefit from their efforts. With over 1 trillion views generated monthly by Telegram users, the potential for channel owners to earn significant revenue is vast. Introducing TON-based ads, where users can pay with Toncoins, Telegram’s chosen cryptocurrency, adds a layer of innovation to the ad purchasing process.
The Power of TON Blockchain
The selection of the TON Blockchain for this initiative is not arbitrary. Its low fees, high transaction speeds, and capacity to handle a record number of transactions per second make it ideal for Telegram’s ambitious plans. This move not only facilitates smoother transactions but also opens up new possibilities for advertisers and content creators within the Telegram ecosystem.
Empowering Content Creators
Pavel Durov, Telegram’s CEO, envisions a “virtuous circle” where content creators can either cash out their earnings or reinvest them into the platform to grow their channels further. This approach stimulates content creation and engagement within the platform, enriching the Telegram community.
Targeted and User-Friendly Advertising
Telegram ads offer a refreshing departure from the norm, focusing on user choice and privacy. Ads will only appear in large public channels, never infringing on personal chat spaces, and will not be based on user data. This user-friendly approach ensures that ads benefit the channel owners directly while giving advertisers precise control over where their ads are placed.
Conclusion: A New Era for Content Monetisation
Telegram’s latest update is more than just a new feature; it’s a bold statement on the future of content monetisation. By integrating cryptocurrency and offering a substantial revenue share to content creators, Telegram sets a new standard for social media platforms. This move benefits creators and advertisers and promotes a healthier, more engaged community free from the intrusive ad models of the past.
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